Why did we found Dilute?
A message from our founders
"For years, we worked with ecological, professional-grade cleaning products. These same effective products could be used by cleaning professionals and regular households alike. But one thing bothered us: the products came in single-use bottles and canisters. So, when the cleaning product ran out, an empty package was left behind. And the next purchase came with yet another new one.
Dilute is everything we ourselves longed for: an effective, safe, and environmentally sound cleaning product to which you add water yourself at home or at work.
We made Dilute into something we ourselves had been looking for, but we hope you'll like it too."
- Minna & Max, Founders of Dilute
"Clean surfaces should not come at the expense of the environment"
Most liquid cleaning products contain about 90% water. Dilute® leaves the water out. You add fresh tap water yourself at home, so only the essentials are delivered to your doorstep: a concentrated, natural formula in packaging that you can recycle or reuse for a long time.
OUR VISION FOR LOW WASTE LIFE
Imagine a cleaning routine that produces less waste and emissions, is free of toxins, and works with completely plastic-free paper refill bags. That's exactly what we're creating. Each refill bag means one plastic bottle that was never made – and 95% fewer emissions compared to a new, ready-made bottle of cleaning product.
Would you like to get in touch with us?
Are you interested in collaborating, showcasing Dilute on your channels, or some other partnership? We'd love to hear from you.
Our Team
Minna Mead
Co-Founder + CEO
Minna.mead(at)ekoshoptrading.com
Max Mead
Co-Founder
Max.mead(at)ekoshoptrading.com
Jussi Tanskanen
Key Account Manager
Jussi.tanskanen(at)ekoshoptrading.com
Netta Vallin
Marketing Manager
Netta.vallin(at)shopdilute.com