WHY WE EXIST
We love creating simple solutions to complex problems. We currently manufacture detergents. We are a family business founded by a mother and son from Tampere. After working with chemicals for years, we saw up close how much plastic waste the industry produces. The biggest problem is finished liquid products that weigh a lot, take up a lot of space and require large plastic packaging around them. We wanted to change the direction of things.
We exist to create a picture of a future where everyday chores and products do not cause harm to people or our planet.
VISIOMME VÄHÄJÄTTEISEMMÄN ARJEN PUOLESTA
Imagine a cleaning routine that produces less waste and emissions, is free of toxins, and works with completely plastic-free paper refill bags. That's exactly what we're creating. Each refill bag means one plastic bottle that was never made – and 95% fewer emissions compared to a new, ready-made bottle of cleaning product.
WHO WE WORK WITH
We work with small manufacturers who share our values to tailor every part of our products – from a lab in England to a reusable bottle manufacturer in Italy. Our close partnerships enable innovation: we create simple solutions to complex problems.
We build a future-proof cleaning experience with bottles designed to last, packaging that supports the circular economy, and ingredients that are kinder to our bodies and the planet.
Less single-use plastic
Co2 emissions reduced
Smaller carbon footprint
Single-use plastic bottles saved
Our Team
Minna Mead
CEO
Minna.mead(at)ekoshoptrading.com
Max Mead
Co-Founder
Max.mead(at)ekoshoptrading.com
Jussi Tanskanen
Key Account Manager
Jussi.tanskanen(at)ekoshoptrading.com
Netta Vallin
Marketing Manager
Netta.vallin(at)shopdilute.com
