Koti on meille rakas paikka.
Vietämme siellä suuren osan ajastamme. Kodin turvallisuus, siisteys ja puhtaus ovat meille tärkeitä asioita.
Haluamme hoitaa kotimme hyvin – mutta miten löytää oikeat, arvojamme vastaavat tuotteet runsaan tarjonnan joukosta?
Miten toimia, jos kodin puhtaanapito kuormittaakin ympäristöä, vesistöä tai jopa sisäilmaa? Toistammeko rutiineja pysähtymättä miettimään, voisiko asian tehdä toisin?
Why do we do this?
The majority of cleaning products on the market contain ingredients that are not good for people or the environment. Products we use daily in our homes, workplaces, or on our skin can contain chemicals that irritate the skin, burden the body – and ultimately end up in Finland’s waterways and soil, causing long-term harm.
We want a different future.
Our mission is to make sustainable choices easily accessible – for both businesses and individuals. We offer genuinely natural, effective, and safe products that truly work and make cleaning a more responsible act. All ingredients are clearly and transparently listed, so you know exactly what you're using – with no hidden chemicals or misleading terminology.
Meidän tarinamme ei kerro ensisijaisesti tuotteesta
…vaan muutoksesta – pyrkimyksestä pois kertakäyttökulttuurista sellaiseen elämäntapaan, josta voi olla ylpeä.
Me emme ole tämän tarinan sankari – sinä olet. Jokainen sachet täyttö, jokainen muoviton valinta on sinulta kannanotto paremman huomisen puolesta. Emme ole tarinan sankari, mutta saammeko olla oppaasi, joka tarjoaa sinulle työkalut arvojesi mukaisiin tekoihin.
Yksi muovipullo vähemmän on vain pisara meressä, mutta pisaroista syntyy lätäköitä, lätäköistä puroja ja puroista jokia. Lopulta joet saavuttavat meren.
The people behind Dilute
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Max
“If everyday products look good, people are happy to use them.”
Max is the one who questions old ways and boldly develops new ideas. He wants to create products that don’t get hidden away in the cupboard, but are proudly displayed. Max brings freshness, a keen visual eye, and practical sense to Dilute, making cleaning feel less like a chore and more like a small act of happiness.
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Minna
“I want cleaning to feel like a good choice—for yourself and for the environment.”
Minna has years of experience in promoting sustainable solutions and working with customers. She has listened to entrepreneurs, parents, and everyday households—the people who actually use the products. Minna brings heart to Dilute: the assurance that daily life becomes easier for the customer, and that every product is truly safe and effective.
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Mick
“Trust is built on actions—and we do what we promise.”
Mick is the calm force behind the team. He knows that long-lasting customer relationships are built on small details and on the user’s genuine trust in the product. Mick brings a human touch and care to Dilute—so that everyone who connects with us feels they are in good hands.
