At Dilute, we create products that reduce waste and are designed with circular economy principles in mind. Our cleaning products work effectively while leaving a minimal environmental footprint. By combining advanced ingredients with thoughtful design, we show that convenience and sustainability can (and should) go hand in hand.
We are renewing the concept of cleanliness
Dilute was born from a bold idea: to revolutionize the cleaning industry by eliminating single-use plastic and reducing the unnecessary plastic burden in our everyday lives. We saw an industry that was full of inefficiencies, especially the fact that traditional cleaning products carry a huge amount of water with them for no reason. That's why we created a smarter and more conscious system.
Plastic bottles saved
Carbon dioxide emissions saved
A cleaner way forward
What if cleaning your home could clean up the planet, too?
Forever bottle
Only about 5% of plastic ends up in the recycling bin. Even plastics with the recycling symbol often don’t get reused. That’s why we created Forever bottles, designed to last and be refilled over and over again. They’re made to last a lifetime and engineered to be truly 100% recyclable. Sustainability should be simple.
Packing
Most cleaning products contain up to 90% water . That means we’ve been transporting heavy bottles around the world for years for nothing. Our solution is to eliminate the water entirely. By focusing on the seals, we not only reduce plastic consumption but also significantly reduce emissions from production and transportation.
Materials
Traditional cleaning and care products are almost always packaged in plastic, which can release microplastics into the products themselves. Our solution is a system that eliminates the need for plastic bottles altogether.
Join us in cleaning up the environment.
We are building a world where sustainability is second nature.
Together we can clean up the environment.