If cleaning products were invented today, it wouldn't be transported in a bottle filled with water.
Traditionally, cleaning products are packaged in new disposable bottles/canisters each time the product is manufactured.
When the bottle is empty, the entire package is replaced with a new one.
At the same time, large amounts of liquid are transported. Liquid is heavy, which increases the weight and costs of transportation. Many ready-to-use cleaning agents are also more than 90% water . In practice, water is transported from one place to another wrapped in plastic, which is already available from the tap.
It means:
- more plastic
- heavier transports = higher costs
- more storage
- more waste
This has long been the standard way to use cleaning products. But what if you didn't have to replace the same bottle with a new one every time?
A cleaner way forward
One thing was clear from the beginning: if sustainability costs more, cleans worse, or makes everyday life more difficult, it will not be used.
Dilute® was born to fix that. It eliminates waste. Water was eliminated from transportation, efficiency increased, and plastic was reduced.
The concentrate is pre-dosed in a water-soluble sachet, which forms a ready-to-use cleaning agent. One small sachet contains all the cleaning power you need without anything extra. (Note: the entire sachet is dissolved in water :D)
By switching to water-soluble detergent sachets, we were able to simultaneously reduce plastic waste , streamline logistics , and ensure consistent dosing without compromising on effectiveness or price.
How it works
Fill the water bottle with water
Add the entire sachet and shake.
Ready to use
One sachet makes a ready-to-use cleaner.
You can also use it in different types of washing machines and for floor cleaning.
Our products
At Dilute, we design products that don't compromise. Not in cleaning performance, not in environmental impact, and not in how they fit into everyday routines.
Refillable by design
Refills are delivered in aluminum bags, reducing waste and the environmental impact of transportation. Every detail, from the spray heads to the cardboard boxes, is designed for reuse, recycling, or both.
All chosen for circularity, not disposability.
Formulated with purpose
Our formulas are 100% biodegradable, thoughtfully developed using a blend of natural ingredients and safe, effective alternatives. Made to be gentle on you, your home, and the environment.
Built to last a lifetime
Our durable bottles are built to last and dramatically cut down on waste and emissions. It’s a simple, circular system that replaces single-use habits with something durable.
